Advertising campaign Haribo Gold-Bears

June 2008

Within this university project I developed a fictional media concept for an existing product.

The campaign tells a story about suicidal gummy bears who rather prefer to kill themselves instead of being eaten up by Thomas Gottschalk – the testimonial of the well-known TV commercials. The content of the ads is pretty reduced and the whole story behind it gets revealed on an imaginary website. Additionally the cold lighting creates a dramatic and untypical mood and should further help to catch the attention of the beholder.

Time needed:
40 hours

Used means:
EOS 50D, Photoshop CS2, Indesign CS2


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