Advertising campaign Haribo Gold-Bears
Within this university project I developed a fictional media concept for an existing product.
The campaign tells a story about suicidal gummy bears who rather prefer to kill themselves instead of being eaten up by Thomas Gottschalk – the testimonial of the well-known TV commercials. The content of the ads is pretty reduced and the whole story behind it gets revealed on an imaginary website. Additionally the cold lighting creates a dramatic and untypical mood and should further help to catch the attention of the beholder.
EOS 50D, Photoshop CS2, Indesign CS2