Smart Packaging App
The CTI GROUP is a global labeling and packaging printing specialist with 6 companies worldwide.
The increasing digitalisation has also reached the prining industry and therefore the CTI GROUP has developed an iPhone/Android app which expands the functionality of common product packaging: barcode scanning, augmented reality, promotions and a lot more is included.
I had the honor to develop the heart of the app – the app icon – as well as the user interface / user experience design.
The app icon is an easy to read and mostly self-explanatory symbol, which clearly shows the difference between the two worlds: the reality outside and the smartphone screen, which is the place, where the magic happens ✨
The app interface is simple, clean and minimalistic. The slightly abstract background should remind of a shopping scenery in order to strengthen the connection to the point of sale. The custom icon set and a minimum of clicks should ensure intuitive usability.